American Business Guide is a company that provides full support for the process of legal immigration to the United States. We were tasked with developing a strategy for attracting customers from the Internet.
We started all work from deep analyses of the market and the target audience. High barrier to entry and a very narrow segment of target audience made us build a two-step strategy. The first step was to attract from Internet participants to the seminar on business immigration and then convert them into clients.
There was created a corporate website as a representative office of a company in the net.
To reduce time of decision making of our target audience, we organized an offline seminar and invited a working lawyer from the United States as a speaker. In order to separate people were are not interested, and also to pay back the costs for the organization, the event was established to be paid.
To attract visitors to the seminar, there was created a landing page with an option of online payment for tickets. With help of a registration form all contact information was collected in the database for further work using email marketing tools.
Lead generation was carried out through several channels: